Introducing Thrīv!

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Thriv Protein AdvancedThe first protein to mimic the amino acid, peptide, and micronutrient composition of mother’s milk

Thriv is unlike any other protein on the market. With Thriv, you pay for the product, not the box or the glossy ads in health and fitness magazines. With Thriv you pay for improved health, accelerated performance and muscle gains, premium quality ingredients, a taste that is unparalleled by any other product that doesn’t contain artificial sweeteners and flavorings and ingredients with extensive safety data and scientifically proven real world effects.

FAST AND SLOW DIGESTING WHEY AND CASEIN PROTEINS: With low heat pasteurized whey protein isolate, and milk protein concentrate Thrīv offers the perfect synergy of fast and slow digesting dairy proteins.

State of the art research shows that the dairy proteins whey and casein are the best natural source of essential amino acids and bioactive peptides. Even though dairy is often falsely criticized for having pro‐carcinogenic or pro‐diabetic effects, the reality is that the majority of both, individual papers, as well as reviews and meta‐analysis draw very different conclusions about the effects of dairy proteins on health and performance. In fact, there is little doubt about the beneficial effects both, casein and whey, exert on our body composition, cardiovascular system, digestive tract and – believe it or not – even our ability to control the levels of glucose and lipids in our blood (Möller. 2008; Sarmadi. 2010).

In that, it is important to note that the effects of whey and casein are complementary, not interchangeable. This is why Thrīv contains both, (a) fast digesting whey protein and (b) slow digesting micellar casein. It’s the combination of these anabolic powerhouses that allows Thrīv to (a) trigger rapid increases of the serum amino acid levels to kick‐start protein synthesis and (b) keep the rate of protein synthesis elevated for several hours. Ok, ok, … there’s some cribbing involved here, granted; but who wants to criticize us for emulating the ratio of casein and whey protein that makes breast milk so unique, when science confirms that man couldn't have invented a more beneficial mix of proteins, peptides and amino acid than nature itself?

IMMUNE BOOSTING FIRST DAY LOW HEAT PASTEURIZED COLOSTRUM: With intact immunoglobulins, functional proteins and peptides like lactoferrin, Thrīv will boost your anti oxidant defenses and promote your immune function.

Compared to normal milk, colostrum, which is the first milk any mammal – including humans – will consume, contains up to 150x higher concentrations of immune boosting immunoglobulins, 15x higher amounts of antimicrobial peptides, such as lactoferrin, as well as a range of unique growth factors you won't find in any regular milk or dairy product (Korhonen. 2007).

It is thus not surprising that the existing scientific evidence shows that the regular consumption of colostrum can and will…

  • support and accelerate the recovery process of athletes (Buckley. 2002),
  • promote lean mass increases in resistance trained men and women (Antonio. 2001),
  • increase the levels of IGF‐1 during strength and speed training1 (Mero. 1977),
  • support the immune defenses of hard training athletes (Shing. 2007), and
  • reduce the incidence of symptoms of upper respiratory tract infections (Brinkworth. 2003).

With its precisely tuned level of supplemental first day colostrum, Thrīv is thus way more than a simple muscle builder. With the far‐reaching effects colostrum can have on your anti‐oxidant and antimicrobial defenses as well as its modulatory effect on your immune system – a property that distinguishes Thrīv from all the other whey + casein mixes on the market.

FAST DIGESTING FREE FORM AMINO ACIDS: With added free-form amino acids Thrīv will instantly deliver l-leucine, l-lysine, l-valine, l-threonine, l-phenylalanine, l-methionine, l-isoleucine, and l-tryptophan to your bloodstream, way before the first intact dairy protein has been broken down in the digestive tract.

In spite of the fact that intact proteins and peptides have the advantage of triggering biological effects that go way beyond those of the sum of the amino acids they are made of, they have one irrefutable disadvantage: their digestion takes both time and effort. In the elderly and individuals with generally compromised digestive function. This is why the addition of free form amino acids in general and leucine in particular can augment the existing beneficial effects of dairy proteins on skeletal muscle protein synthesis and glucose management even further (Katsanos. 2006; Manders. 2006; Churchward‐Venne. 2012).

HEALTH PROMOTING OMEGA 3 FATTY ACIDS: With 34% of your daily EPA and DHA requirements Thrīv supports a healthy cardiovascular system, lipid and glucose metabolism.

Unlike their omega‐6 pendant, the long‐chain omega‐3 fatty acids are both rare to find in our diets and hard to produce from its much more abundant short‐chain precursor linolenic acid (ALA) which can be found in relatively high amounts in foods like flaxseed, rapeseed or canola oil.

Even though the daily EPA and DHA requirements are relatively low, people who don't belong to the small minority of consumers who eat one or two servings of salmon or other fatty fish per week, will thus have a hard time to get enough of these valuable fatty acids solely from their diet. Therefore, one servings of Thrīv contains enough long DHA and EPA to satisfy 34% of your daily requirements (Simopoulos. 2000). Practically speaking, this means that (a) three servings will cover your total daily omega‐3 requirements, while two servings of Thrīv per day should provide enough DHA and EPA for the average individual to produce the missing long‐chain omega‐3 fatty acids from dietary alpha linolenic acid on his or her own.

MICROBIOME MODULATING PROBIOTICS: With 350,000,000 CFU’s of a specific blend of acidophilus, and bifidobacterium longum per serving Thrīv will promote your gut, immune and overall health

Even though probiotics act exclusively in the gut, the downstream effects of the way in which they influence the balance of the intestinal microbiome are systemic: improved immune health, a decreased susceptibility to autoimmune disease, general improvements in digestion, nutrient assembly and availability, reductions in blood glucose, improvements in insulin sensitivity and measurably reduced blood lipids as well as inflammation are only a few of the numerous well‐established benefits of probiotic supplements.

And let’s be honest: The fact that weight loss (Jung. 2015) and an amelioration of body fat gain (Osterberg. 2015) have been added to the ever‐increasing list of health benefits, recently, certainly doesn't make the probiotic matrix of Thrīv less attractive.

MIXED PROTEASE ENZYMES: With its blend of protease enzymes Thrīv will promote the breakdown and increase the bioavailability of dietary proteins, as well as the clearance of inflammatory proteins from the body.

While most people think of protease enzymes only as tools to speed up and facilitate the breakdown of dietary protein, scientists have been able to show that enzymes like papain can do much more. Shing et al., for example, have shown earlier in 2015 that protease supplements can also decrease the fatigue and help maintain athletes’ testosterone levels during competition (Shing. 2015). This as well as the previously shown improvements in muscle function after eccentric exercise (Buford. 2009) and the reduction of painful deep onset muscle soreness (DOMS) in trained individuals, which is thought to be facilitated by accelerated muscle healing after intense workouts (Miller. 2004), confirm that protease enzymes act both locally, as digestive enzymes in the gut, as well as systemically, as anti‐inflammatory (Tilwe. 2001; Fitzhugh. 2008) and even putative anti‐cancer agents (Maurer. 2001; Chobotova. 2010).

figure 1 fat percentage fat mass diagram

REAL VITAMIN A (RETINYL PALMITATE): With 2,000 IU per Thrīv contains enough vitamin A to promote optimal skin, eye, bone and immune health.

In a day and age where everyone talks about vitamin D, its alleged antagonist vitamin A has erroneously been forgotten. It is thus no wonder that few people have noticed that our intake of vitamin A in its regular biological form, which is retinol, not beta‐carotene, has been ever decreasing in a world where vegetarianism is becoming the norm and the health effects of eating meat are falsely equated with smoking cigarettes. In this world, getting enough pre‐formed vitamin A, which can be found almost exclusively in animal products, could soon become similarly problematic in the Western world as it is already in less developed countries (West Jr. 2008). Against that background it is important to note that Thrīv is one of the few protein products on the market to contain both fat soluble vitamins, i.e. vitamin D and vitamin A, in physiologically relevant doses that mirror their natural ratio in the human body.

How important an adequate supply of this immune‐ modulating vitamin from the diet can be, even in alleged non‐deficiency areas, has been shown only recently by Mottaghi et al. (2014) who were able to confirm their hypothesis that vitamin A in form of retinyl palmitate (25,000 IU/day) "is a potential mediator of T helper cells" that "may be an effective approach to slow progression of atherosclerosis" (Mottaghi. 2014).

VITAMIN D3, THE BONE BUILDING IMMUNE BOOSTING SUNSHINE VITAMIN: With 5 μg of vitamin D per serving Thrīv will effectively double the dietary vitamin D intake of the average 19-50-year old American (Moore. 2004).

In view of the ever‐increasing number of people who are supplementing indiscriminately with high to very high amounts of vitamin D per day. Thrīv contains only just as much supplemental vitamin D, as you would need to keep your levels stable if you consume a vitamin D‐containing diet and get enough sun exposure.

This allows you to decide whether you need 1,000, 2,000 or even 5,000 IU of extra‐vitamin D per day – a decision of which we believe that it should be based on a 25‐OHD test, not on a rave article you’ve read in the mainstream news about how vitamin D deficiency was responsible for all ailments you can possibly imagine.

SH SWEET: With its unique natural sweetener blend that’s based on glycine, monk fruit, stevia, and erythritol Thrīv has a natural sweetness that won't leave you questioning whether the delicious supplement you've just consumed may have detrimental effects on your health.

Thrīv is one of the protein products on the market that is free of all artificial sweeteners. This means that you won’t find aspartame, acesulfam‐K, saccharin, sucralose or any other 'bitter‐sweet' chemicals without bulletproof scientific evidence that it won't have negative effects on your overall health, appetite or weight in Thrīv.

Thanks to Thrīv's unique blend of the amino acid glycine, monk fruit, stevia and the benign sugar substitute erythritol, you still don’t have to accept any compromises as far as the sweetness of the product is concerned.

NATURAL FLAVORS: With real vanilla, cream extract, and salt (sodium chloride) Thrīv tastes like your grandma's self-made vanilla milk-shake and unlike any of the vanillin-flavored synthetic products on the market.

Thanks to its fine‐tuned natural flavor matrix Thrīv is a feast for your taste buds – one that contains real vanilla instead of bacterially produced synthetic copy.

With this unique ingredient profile, Thrīv is the first product on the US market that is totally free of thickeners or gums of any type, doesn’t contain GMO ingredients, is rBST, rBGH free, uses neither artificial sweeteners, nor colors or preservatives and contains low‐heat pasteurized whey and casein, at a ratio that mimics nature itself, and first day colostrum from dairy cows inside the USA.

Antonio, Jose, Michael S. Sanders, and Darin Van Gammeren. "The effects of bovine colostrum supple-mentation on body composition and exercise performance in active men and women." Nutrition 17.3 (2001): 243-247.

Bauer, Jürgen, et al. "Evidence-based recommendations for optimal dietary protein intake in older people: a position paper from the PROT-AGE Study Group." Journal of the American Medical Directors Association 14.8 (2013): 542-559.

Bender, A. E., and B. H. Doell. "Biological evaluation of proteins: a new aspect." British Journal of Nutrition 11.02 (1957): 140-148.

Brinkworth, Grant D., and Jonathan D. Buckley. "Concentrated bovine colostrum protein supplementation reduces the incidence of self-reported symptoms of upper respiratory tract infection in adult males." Eu-ropean journal of nutrition 42.4 (2003): 228-232.

Buckley, Jonathan D., et al. "Bovine colostrum supplementation during endurance running training im-proves recovery, but not performance." Journal of Science and Medicine in Sport 5.2 (2002): 65-79.

Chobotova, Katya, Ann B. Vernallis, and Fadzilah Adibah Abdul Majid. "Bromelain’s activity and potential as an anti-cancer agent: current evidence and perspectives." Cancer letters 290.2 (2010): 148-156.

Churchward‐Venne, Tyler A., et al. "Supplementation of a suboptimal protein dose with leucine or essen-tial amino acids: effects on myofibrillar protein synthesis at rest and following resistance exercise in men." The Journal of physiology 590.11 (2012): 2751-2765.

Fitzhugh, David J., et al. "Bromelain treatment decreases neutrophil migration to sites of inflammation." Clinical Immunology 128.1 (2008): 66-74.

Katsanos, Christos S., et al. "A high proportion of leucine is required for optimal stimulation of the rate of muscle protein synthesis by essential amino acids in the elderly." American Journal of Physiology-Endocrinology And Metabolism 291.2 (2006): E381-E387.

Manders, Ralph J., et al. "Co-ingestion of a protein hydrolysate with or without additional leucine effective-ly reduces postprandial blood glucose excursions in Type 2 diabetic men." The Journal of nutrition 136.5 (2006): 1294-1299.

Maurer, H. R. "Bromelain: biochemistry, pharmacology and medical use." Cellular and Molecular Life Sci-ences CMLS 58.9 (2001): 1234-1245.

Miller, Paul C., et al. "The effects of protease supplementation on skeletal muscle function and DOMS fol-lowing downhill running." Journal of sports sciences 22.4 (2004): 365-372.

Möller, Niels Peter, et al. "Bioactive peptides and proteins from foods: indication for health effects." Euro-pean journal of nutrition 47.4 (2008): 171-182.

Moore, Carolyn, et al. "Vitamin D intake in the United States." Journal of the American Dietetic Association 104.6 (2004): 980-983.

Mottaghi, Azadeh, et al. "Vitamin A supplementation reduces IL‐17 and RORc gene expression in athero-sclerotic patients." Scandinavian journal of immunology 80.2 (2014): 151-157.

Osterberg, et al. "Probiotic Supplementation Attenuates Increases in Body Mass and Fat Mass During High-Fat Diet in Healthy Young Adults." Obesity (2015): Ahead of print.

Sarmadi, Bahareh H., and Amin Ismail. "Antioxidative peptides from food proteins: a review." Peptides 31.10 (2010): 1949-1956.

Shing, Cecilia M., et al. "Acute protease supplementation effects on muscle damage and recovery across consecutive days of cycle racing." European journal of sport science ahead-of-print (2015): 1-7.

Shing, Cecilia M., et al. "Effects of bovine colostrum supplementation on immune variables in highly trained cyclists." Journal of Applied Physiology 102.3 (2007): 1113-1122.

Tilwe, G. H., et al. "Efficacy and tolerability of oral enzyme therapy as compared to diclofenac in active os-teoarthrosis of knee joint: an open randomized controlled clinical trial." JAPI 49 (2001): 617-621.

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